If you own or work in a small company with products or services for export, you probably already know which markets you want to reach, and how to handle sales when potential customers from that market contact you. But have you decided if you want to use your existing online marketing and printed materials in English, have it rewritten in the local language, or have the English text translated and adapted to the local market?

Marketing and sales budgets have often been spent or allocated to other activities at that stage, so providing marketing materials that are targeted at a specific audience in an export market can be a challenge.
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